Inside Alive with Claire: Social Media, Events, and Client Success

Claire is Alive’s creative force behind social media content, videos, and event coverage. She joined the team after spotting a position on LinkedIn that blended event and marketing experience. “Once I met Olivia, I knew it was the right fit, we just clicked,” she says.

From day one, Claire brought a mix of creativity, attention to detail, and a knack for visual storytelling. Her favorite projects are the ones where she can get completely lost in the process.

 “One project that I love is filming the people behind the brands,” she says. “I’ve built some great relationships with our clients, and I love being able to coach them, work alongside them, and then pull it all together into a video for socials.”

She says that before joining Alive, she didn’t realize just how much strategy went into social media. “It’s not just posting pretty pictures. There’s planning content pillars, scheduling, community management, tracking analytics… there’s a lot happening behind the scenes.”

Claire’s role is all about bringing the bigger picture to life. From brainstorming ideas to seeing a campaign go live, she’s part of the collaborative effort that helps our clients grow and connect with their audiences. “The best moments are when clients can actually see the results and share how it’s making a difference for their business,” she says.

Since joining Alive, Claire has expanded her skills in design and analytics, and she’s also built confidence, both in her creative abilities and in small everyday things. “With Olivia’s help, I can now pick up the phone and call people, without overthinking it,” she laughs.

One thing that might surprise people about her role? “The flexibility,” she says. “If I’m in a creative slump or having trouble focusing, I can take a quick walk midday to reset and then come back ready to dive in. We work hard to get everything done, but it’s nice to have a schedule that works around life, too.”

Outside of work, Claire is a self-proclaimed night owl and Cherry Cola Poppi enthusiast. Her ideal Sunday is all about a full reset — starting with brunch with friends, then a long walk to clear her head, and finally getting everything organized for the week ahead. If you ever spot her at a local dive bar with karaoke, there’s a good chance she’ll be on stage singing “Vienna” by Billy Joel.

Claire also loves to travel, with plenty of dream destinations on her list. “I love to travel, so lots of places come to mind. However, sitting at the top is an African safari. I’d love to see all the wild animals roaming around in their natural habitat, and an African safari would be so cool,” she says.

Her mix of creativity, focus, and personality shines through in everything she does, both inside and outside of work, and it’s part of what makes her such an important part of the Alive team.

Have you worked with Claire before? What's your favorite thing about working with her?